REPRESENTING KIWIS ON ISSUES THAT MATTER MOST.
TURNING COMMUNITY VOICES INTO PUBLIC POWER.
WHAT IS LOBBYING?
Lobbying is when someone tries to influence a government decision.
It can happen in public - like giving a speech or making a submission. But most of it happens in private. Behind closed doors. In meetings, phone calls, and emails you’ll never see.
Unlike many other countries, New Zealand has no rules about lobbying. No public register. No code of conduct. No clear limits on access or influence.
That means the people with money, power, or the right connections usually get through the door first.
Big businesses, consultants, legal teams, and government relation firms know how to work the system. They ask for things that help them (or their clients), even if it hurts others.
Lobby for Good is here to change that.
We work to open the doors.
We help communities speak up.
We make sure democracy works for everyone - not just the few.
CLEAN IMAGE. HIDDEN INFLUENCE.
New Zealand is known as one of the least corrupt countries in the world. But that image masks how influence really works.
Lobbying doesn’t just happen in Parliament.
It happens in council offices, government departments, and ministerial inboxes, every day.
Consultants, lawyers, PR firms, and large companies shape policy before the public even knows it’s on the table.
They give advice.
They draft talking points.
They shape the story behind a decision.
Often, no one questions this - because it feels routine. Officials may believe they’re working with neutral facts, when in reality, the information has been carefully selected to push a certain outcome.
This is what unregulated lobbying looks like. Quiet. Ongoing. Unseen.
That’s why we need transparency.
When people can see who’s influencing decisions, they can challenge bad ones and push for better ones.
That’s how we build a stronger democracy.
WHAT LOBBY FOR GOOD DOES
We do two things:
1. We push to change the system.
New Zealand has no proper lobbying rules.
We’re calling for real lobbying regulations, with teeth:
A public register of lobbyists
A mandatory code of conduct
Clear reporting on meetings and access
These are the basics. Without them, the public has no way to know who’s influencing decisions, or how.
2. We use the system for the public good.
We act as a public-interest lobby group.
We represent everyday New Zealanders, charities, and community groups.
We bring their voices into rooms they’re usually shut out of.
We:
Help communities turn their ideas into policy
Build coalitions across issues
Use our access to open more doors for others
Lobbying shouldn’t only serve the powerful. It should serve the public.
COMMUNITY-POWERED CAMPAIGNS THAT CHANGE SYSTEMS, NOT JUST HEADLINES
At Lobby for Good, we don’t just chase causes - we back the ones that matter and can move the needle to drive systemic change.
By combining strategic advocacy with real community power, we focus on issues that shift systems, not just spark noise.
PRINCIPLE 1
IMPACT THAT MATTERS
We take on issues that affect everyday people - housing, health, justice, safety, and fairness.
If it changes lives and helps rebalance power, we’re in.
PRINCIPLE 2
PEOPLE OVER POLITICS
We’re not here to serve parties - we’re here to serve people.
Our campaigns unite communities around shared values, not political labels, because lasting change comes when we work together
PRINCIPLE 3
AMPLIFYING THE OVERLOOKED
Too many issues are ignored because they don’t fit neatly into political agendas or profit margins.
We use strategy and pressure to bring under-represented voices - survivors, renters, workers, and local communities - into the room where decisions are made.
PRINCIPLE 4
LONG GAME CHANGE
We don’t do token wins. We’re in it to fix what’s broken - not just for today, but for future generations.
Our campaigns aim for structural change that makes life fairer for everyone.
HOW WE FIX WHAT’S BROKEN - TOGETHER
We don’t exist to fight government - we exist to help it work better for everyone. When public systems are under pressure, decisions can lose sight of the people they’re meant to serve.
That’s where we come in - connecting communities, evidence, and decision-makers to create solutions that work in the open, not behind closed doors.
THE PEOPLE'S ADVOCATE
We shine a light on decisions that don't pass the sniff test - and work with communities and institutions to fix them before they become failures.
STRATEGIC INVESTIGATIONS
We don’t just point fingers, we connect the dots.
When something doesn’t look right, we dig into the evidence, identify what went wrong, and help shape the solutions to put it right. Our investigations bring transparency, not chaos - because sunlight is a tool for better governance.
PRESSURE THAT DRIVES PROGRESS
We don’t just make noise. We create constructive pressure - the kind that helps governments, councils, and agencies act faster and smarter. By combining public support, media strategy, and evidence-based advocacy, we turn frustration into forward motion.
REBALANCING WHO GETS HEARD
Right now, influence skews toward those with access.
We’re fixing that by giving everyday New Zealanders a direct pathway to decision-makers.
We bring the public into the room early, build bridges instead of barriers, and make sure policy reflects lived reality.
BUILDING BETTER WITH COMMUNITIES
We don’t just advocate from the outside - we help design from within. Lobby for Good partners with councils, government agencies, and community organisations to run genuine engagement processes - ones that move beyond tick-box consultation to co-create policy and plans with the people they affect.
Our workshops and community-led design sessions flip the old model of “Here are your options” to “Let’s build this together.”
It’s how trust grows, decisions improve, and democracy becomes something you feel part of again.
WITH MORE SUPPORT, WE CAN GO FURTHER
With public backing, we can expand investigations, relaunch our citizen-powered petition tools, and support more councils and communities to co-design the future.
This isn’t about tearing systems down - it’s about rebuilding trust, transparency, and accountability together. Change doesn’t happen on its own, it happens when people decide to back it.
Together, we can shift the system, and make public power work for the public again.
IF YOU'VE EVER THOUGHT "SOMEONE SHOULD DO SOMETHING."
THAT SOMEONE IS YOU
"There isn't just one bad deal. It's a pattern across years, governments, and structures."
— One of several whistleblowers who shared internal evidence with us
"IF WE CHANGE NOTHING, NOTHING WILL CHANGE"
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