ABOUT US
WHY WE EXIST AND WHAT WE DO
WHY LOBBY FOR GOOD EXISTS
Too many important issues in New Zealand fall through the cracks.
Marine facilities. Public land sales. Education funding. Local infrastructure.
Each one affects real people. Each one follows the same pattern.
People speak up. They ask fair questions. They raise real concerns.
Then the system pushes back.
It's the 5D playbook:
Deny. Pretend there’s no issue.
Delay. Stall with process and reviews.
Deflect. Shift blame or change the subject.
Discredit. Undermine the people raising concerns.
Destroy. Burn them out. Shut them out. Move on.
We’ve seen it. We’ve lived it.
And that’s why Lobby for Good exists.
We track what decisions are being made and what’s missing.
We don’t chase headlines. We challenge patterns.
And we push for real, public-good-driven change.
Because when people speak up, something should happen.
OUR FOUNDER'S STORY
Written by: Erika Harvey
I never set out to challenge councils or get involved in politics.
I was working in corporate and startup jobs, solving problems, building things, moving fast. I didn’t think about policy or government decisions - they felt a world away.
That changed when our daughter Piper was diagnosed with autism.
We needed more flexibility as she got ready for school. So we made a big call and I left my full-time job - the one that paid most of our bills - and joined my husband in the family fishing business in Tauranga.
His family had fished there for generations. The council had a plan for the Marine Precinct. The documents made it look like the right time to back the business and build our future. We bought a house. We committed.
But once we were in, things didn’t add up.
What we were told in public and read in marketing documents and brochures didn’t match what was actually happening behind the scenes.
At the same time, our local school told us Piper would need to be picked up at lunchtime every day if she was to attend - because they didn’t have funding for support staff.
That was the moment everything changed for me. Two different parts of government.
Two different systems.
The same broken pattern.
This experience didn’t just frustrate me - they changed the direction of my life.
WHAT HAPPENED NEXT
The signs were good. We had a newly elected council in 2019 - solutions to fix the previous errors were in the annual plan. Progress was slow but seemed steady. It finally felt like the years of lobbying and advocating were being heard.
By 2022, I officially launched Lobby for Good with a video that shared our journey.
What became clear through that experience was that if everyday people had the time, tools, and support to present the other side - the side councils and government often overlook - we could really help give the community a stronger voice.
We didn’t need to fight every battle.
We just needed to bring the right people together.
To take real problems and present them in practical, solution-focused ways.
To challenge the assumptions behind decisions - not just with anger, but with evidence.
That was the initial idea behind Lobby for Good and I believed that it worked.
But then..... it all unravelled.
THE MARINE PRECINCT STORY WASN'T OVER.....
In 2023, I was home on maternity leave after a surprise pregnancy in my forties.
Like many new parents, I stepped back from work to focus on family.
We thought the big battles were behind us.
The council had given every sign that things were on track.
But while I was at home caring for a newborn, things were changing without warning.
The council - now run by government-appointed commissioners - started moving behind closed doors.
The same groups who’d pushed for the land sale before, were back at the table.
The same tactics. The same pressure.
Since commissioners aren’t chosen by the public, their mandate is different.
They don’t have to answer to voters. They can sign off major decisions - and they don’t need community support to do it.
Well-funded interests saw their chance.
They had the lawyers, the time, and the money to shape outcomes.
Families like ours and others in this city, didn’t stand a chance and council was using ratepayer money to fund it.
Commissioners were signing off sales and developments that didn’t stack up - financially or ethically.
And it wasn’t just the Marine Precinct. It was a pattern.
Contract after contract was signed behind closed doors.
“Commercial sensitivity” was used to keep key details hidden.
Legal workarounds made it harder for the public to find out what was really going on.
Tauranga was being locked into long-term deals that benefited those who could afford the changes - while everyday people were left to carry the cost.
When Tauranga finally returned to elected representation, it felt like a chance to change course. They promised to listen to their communities. A change to undo some of the damage and a chance to put public interest back at the centre of decision-making.
But the reality was harder to watch.
The same people, the same networks, and the same interests didn’t go away - they adapted.
They knew how to influence the newly elected members and they understood how to frame decisions in ways that seemed practical, even “responsible."
Many of the new elected members had never held public office.
Most identified with more affluent parts of the city and seemed out of touch with what life was really like for working families and small business owners, making them even easier to influence.
Since coming back from maternity leave, I’ve watched Tauranga’s new elected council step into power.
And I’ve seen how many of them point to the commissioners as the reason we’re in this position - including the $4 billion debt we’re heading toward.
But the truth is, they had a choice and they had the authority to change direction.
And when it mattered most, a majority voted to keep the trajectory in place.
Yes, there was pressure from officials, advisers, legal teams and government.
But the decisions weren’t made for them. They were made by them.
That’s the part the public doesn’t always see.
It’s not just about who’s in the room.
It’s about who gets listened to once they’re there.
And when you look closer, one reason becomes clear: lobbying.
Most people in New Zealand don’t realise how much influence happens behind the scenes.
We’re one of the only countries in the OECD with no lobbying regulations.
No public register.
No code of conduct.
No real transparency.
Once you understand how the lobbying industry works here, and how quietly it operates, a lot of things start to make sense.
Decisions aren’t always based on what’s fair or evidence-based.
They’re shaped by who gets access, whose voice is heard, and who’s already in the room when the agenda is set.
That’s why I started Lobby for Good.
Because if lobbying is allowed to shape our country, then everyday people deserve a seat at the table too.
WHY LOBBY FOR GOOD, LOOKS DIFFERENT.
When I started Lobby for Good, I thought the problem was disconnection.
That if we listened better, shared stories, and built trust, things would shift.
And sometimes they did.
But it wasn’t enough, because the real issue isn’t just a lack of connection - it’s a lack of truth.
Leaders are making decisions based on biased, incomplete, or misleading information. And when that’s what reaches the top, good decisions can’t follow.
Communities aren’t unheard because they’re quiet. They’re unheard because the system filters what gets through and who gets listened to.
And lobbying plays a big part in that.
THE SYSTEM COUNTS ON YOU BEING TOO BUSY
Lobbying relies on financial power.
Well-resourced interests can pay full-time professionals to shape outcomes and stay close to decision-makers.
Most families can’t. They don’t have the time or money to show up to every meeting. They’re working, raising kids, paying bills, and the system counts on that.
It’s not built for fairness.
It’s built around access.
That’s why Lobby for Good looks different now.
We’re not just trying to be heard.
We’re making sure the right information gets into the room and you have the ability to see the full picture.
WE'RE BUILDING A NEW MODEL THAT:
• gathers real data and evidence
• exposes where information to elected members is wrong or missing
• tracks patterns, not one-off mistakes
• supports communities with tools, not just stories
• operates independently, without relying on political favour
• builds membership strength so no one stands alone
• partners with organisations who value transparency and accountability
And we are preparing for 2026.
Not as a small advocacy project.
As a collective with enough membership, data, and partnerships to influence national conversations and fix patterns that have gone unchallenged for too long.
Lobby for Good began as a bridge between people and decision-makers.
It has grown into something stronger.
A way to shine light on systems that are failing people, and a way to help communities push for change together.
This should never have happened to us.
It should not happen to anyone else.
And with the right people behind this, it won’t.








